Pi Jacobs is a singer-songwriter you've probably heard, even if you haven't heard of her... With over 60 Song placements, Pi’s music has been licensed to MTV, Oxygen, and Nickelodeon shows, commercials for Macy’s the San Francisco Acedemy of Art, and the in-store retail music provider, EOS. She has been heard in the films The Princess of Nebraska (Dir. Wayne Wang - Joy Luck Club). The Appointment, and Fixing Rhonda, and most recently, her single “Trying to be Loved” aired on ABC Family’s hit show, Pretty Little Liars.
The native San Franciscan has also put in serious road miles, touring the US and Europe, and relocating to first New York City, then to Los Angeles. Pi has worked with several star producers, including Pfilbryte (TommyBoy - Ignition), and Randy Wine (U2, Aretha Franklin).
Pi’s latest album, UrbaniCana, was collaboration with renowned producer Eugene Toale, whose credits include Kanye West, Mya, Brandy, and Raekwon, and features The Beastie Boy’s drummer Fredo Ortiz on every track. Eugene's hip hop sensibilities and Pi's rootsy, rock-diva vocals, create a new sound that is both urban and americana. UrbaniCana, captures the heart of the homesick city dweller, yearning for simpler times, as well as the isolated artsy types, alone in their American small towns.
Singer-songwriter Pi’s got this very nice long-player out called Fire Horse Girl, produced with high style and taste by Randy Wine (U2, Aretha Franklin). Very nice? Well, in a way-overcrowded field of singer-songwriters who trendishly seek to evoke the depth and charms of their great forebears from the ’70s, Pi somehow carries it off, and she does it with the most deceptively simple tools: She writes memorable tunes, and she sings them with a satisfying alto sweetness that’s free of “singerly” gimmickery. That simplicity also applies to her lyrical matter, which, like so many others’, addresses the trials and tribulations of love, loss, liberty and life itself; yet on songs like “Santa Ana,” which weaves gingerly finger-plucked acoustic guitar around Pi’s unadorned voice, and especially the chart-topper-in-a-parallel-universe “Brand New Shoes,” with its strolling bounce and sunshiney harmonies, that ’70s vibe gains an addictive new relevance.
John Payne, LA Weekly
The title of singer/songwriter Pi's new alum gives a lot of insight into what you can expect from her music. According to Chinese astrology, women born in the Year of the Fire Hose, "are said to consume everything in their path and wrak havoc wherever they go. They are considered dangerous, headstrong, and are seen as deadly to men." Well then, so much for the usual alt-folk indie pop fare. The record is shot throught with minor chords, slow-burning harmonics, and arching hooks, all supporting Pi's powerful, low-slung, achey-breaky, wistful vocals that charm in a strange, been-around-the-block, but still innocent kind of way.
Shayna Nys Dambrot, FlavorPill LA
12" 45 Vinyl via Randm Records